360° Redefined

Gillette

Awards

Ads of the World 2022, Selected and Published

Client: Gillette Fusion ProGlide Silvertouch Manual Razor with FlexBall Technology.

Insight: The angles on your face make it difficult to reach every hair while shaving.

Big idea: Angles are no longer a problem.

Non-Traditional - FlexBoard

We partnered with Santa Cruz Skate to manufacture a new skateboard to do something it has never done before. We took the FlexBall technology from our razor to create a skateboard with wheels that glide and turn in every direction.

Outdoor - FlexBoard Skatepark

Now that your skateboard allows you to take on endless curves, we decided the skatepark needs an upgrade too. Can you handle the 360° angles? Because our razor can.

Twitter Launch

Reach members of the skateboard community by keeping them up to date about the process of the skateboard development and launch of the product, with retweets by Santa Cruz Skate.

Flexbox

Give influencers a chance to try the board and see if they can handle the curves.

Send to Miley Cyrus, Justin Bieber, Lil Wayne, Jonah Hill, Tyler the Creator, Jaden Smith, Tony Hawk, Andy Anderson, Tony Alva, Jay Adams and Stacy Peralta Mike McGill, Steve Caballero, Lance Mountain, Stacy Peralta, Rodney Mullen, and Kevin Staab