Context Matters

Apple x National Institute of Mental Health

Awards

One Show Young Ones Award 2022, ADC Gold Cube

Communication Arts Award 2022

New York Festival 2022, Finalist

Ads of the World 2021, Selected and Published

Graphis New Talent Annual Award 2022, Silver Award

Problem: We have normalized the use of mental health words to the point where we are not able to recognize when someone truly needs help. 

Solution: Use Apple’s predictive messages to send suggestions when trigger words of mental health issues are used. If the trigger word is sent, then that person will receive a resource for the corresponding mental illness.