Z vs Z: Which Z are you?
Samsung Fold5 and Flip5
Credits
Agency: Ogilvy NY, Group Creative Director: Mohamed Diaa, ACD Art: Alice McCarthy, ACD Copy: Amanda Kim, Junior Art Director: Yuri Suh
OLV: Supported team with pre-pro and post-production
Netflix’s favorite French duo - Luc and Julien - from ‘Emily in Paris’, welcomes their newest agency addition: You! See both sides then decide for yourself: Are you team chic like the Galaxy Z Flip5 or team sleek with the Galaxy Z Fold5?
Social Videos: Concepted alongside art director partner and assisted with pre-pro and post-production. Wrote the captions for all different social mediums as well as Instagram Polls.
Monday
YouTube Caption: The Monday struggle is real! 🥱 Are you slow and steady with the #GalaxyZFlip5 or out the door and ready with the #GalaxyZFold5? #JoinTheFlipSide
IG Caption
Tuesday
YouTube Caption: Tuesday is fluffy client day. Are you getting the perfect puppy portrait or putting your painting skills to the test? 🐶 #GalaxyZFlip5 #GalaxyZFold5 #JoinTheFlipSide
IG Caption
Wednesday
YouTube Caption: Wednesday means time for a mid-week break with #GalaxyZFlip5’s FlexCam selfies or #GalaxyZFold5’s big screen time 🫡 #JoinTheFlipSide
IG Caption
Thursday
YouTube Caption: It's almost Friday! See Julien and Luc living the chic and sleek life with the #GalaxyZFlip5 and the #GalaxyZFold5. #JoinTheFlipSide
IG Caption
Friday
YouTube Caption: Make sure to end the week by snapping close with the #GalaxyZFlip5 or #GalaxyZFold5.
IG Caption
IG Polls
DOOH: Concepted DOOH based on existing footage from the shoot.
First time in Times Square!