Think Bigger, Think China.
Global Tourism Campaign
Spec work made at S.I. Newhouse School of Public Communications
Insight: There is no bigger experience than a trip to China.
China Tripper: A tourist app where users can add their reviews, feedback, pictures, and information about destinations in China to share with other travelers. This can help people find hidden gems as well as get information about the well-known spots.
Tchotchke 1 - T-shirt
Tchotchke 2 - Passport holders
Partner: Emma Michelson