Meta Quest 2
Live without boundaries.
2nd place in Region | AAF National Student Advertising Competition
Creative Director and Copywriter
Insight: Gen Z has access to everyone, but feels connected to no one - especially right now.
Big idea: The Meta Quest 2 provides Gen Z with a world of exhilarating new experiences that allows them to live and connect without boundaries.
Creative Brand Manifesto
See what the future of Meta Quest 2 can offer Gen Z.
Hulu 30 Sec Spot
Gen Z what the Meta Quest 2 can bring them as they watch their favorite shows on Hulu.
Hulu and YouTube 15 Sec Spots
Catch the attention of Gen Z in between their favorite videos.
Tik Tok: Hunter Prosper Influencer
Partner with Tik Tok Influencer Hunter Prosper to grant strangers a Meta Quest 2 experience right through the headset.
Tik Tok: Beat Saber Filter
Bring Meta Quest 2’s most popular app, Beat Saber, to Gen Z’s favorite app - Tik Tok.
Tik Tok Top View Ad
Grab the attention of Gen Z right as they enter the app.
Snapchat AR Filter
Show Gen Z the amazing experiences that the Meta Quest 2 offers through the use of AR.
Instagram Video Story Ads
Catch the eye of Gen Z as they scroll through social media.
Instagram Carousel Ad
Break the boundaries of a typical post by showing a niche interest of the Meta Quest 2.
Outdoor Billboards
To give Gen Z a taste of the experiences that Meta Quest 2 delivers, we will place billboards at college athletic and performance arenas.
Experiential Halftime Show
Rivalry has no boundaries, so we will bring the excitement of Quest 2 to college football games by sponsoring halftime shows. We’ll choose two students from opposing teams to go head-to-head in a Beat Saber battle in front of the crowd.
Twitch Con Booth
Our TwitchCon activation shows what gaming can be without boundaries. We’ll challenge Twitch influencers to stream live through the headset. Allowing other gamers to be a part of the convention, whether they are in person or not.
Roblox Questland
An exclusive Meta Quest themed world in Roblox where users can unlock unlimited access to Questland’s exclusive games and experiences after finding a Quest headset hidden in Brookhaven. We will launch Questland through Twitter Timeline Takeover.
Experiential Target Booth Activation
College freshmen are eager to plan their dorm room ahead of time, so we are partnering with Target to make this possible by setting up booths in-store.
